NCIA
project overview
NCIA Community Services is a nonprofit that empowers people facing significant challenges—including those with disabilities, formerly incarcerated individuals, at-risk youth, and adults with complex needs—through comprehensive support services. My role in this project was to create social media posts, while ensuring the scalability, quality, and brand consistency of other already created assets.
project type
Social Media Design & Marketing
year
2025
my role
Lead Designer
client
National Correctional Industries Association
Highlighting impact
One of the most common problems with social media posts from organizations is a lack of intentionality. It's common for groups to post with no specific strategy in mind. This serves to dilute the overall impact of their social media presence and makes it harder to drive long-term engagement.
A Memorable presence
This social media strategy focused around creating impactful visibility for NCIA as an organization. Posts like this set the tone for the type of positive presence an organization wants to have within a given community. Ensuring brand consistency, accessibility, and scalability were integral for making this possible.
